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DENTSU INC. maintains the top share in the Japanese advertising market, which accounts for 10.0% of the global market. In terms of net sales, Dentsu is the No.1 advertising company in the domestic market.
The reason for Dentsu’s dominance is twofold: The Company has a diverse client portfolio and enjoys solid buying power in all major mass media formats. Dentsu handles the advertising campaigns of many blue-chip companies, and major global clients have chosen the Company to act as a partner in the Japanese market. Such connections underpin a well-balanced client portfolio.
Dentsu is also the headquarters of the Dentsu Group, with a global presence spanning 124 countries across five continents. According to Advertising Age (May 4, 2015 edition), Dentsu is the world's largest advertising company, based on non-consolidated gross profit in 2014, and as an agency group, the Dentsu Group is ranked fifth globally. From a geographical perspective, the Dentsu Group holds formidable market share in the Asia-Pacific region and also in Western Europe, while in North America, the largest ad market in the world, there is still plenty of growth potential.
Dentsu continues to grow as a creative network in which every employee has the opportunity to show leadership and come up with the solution to a problem. Working together under the corporate philosophy of "Good Innovation." the around 40,000 employees of the Dentsu Group, each with their own diverse specializations, continue to hone their intelligence and creativity, inspiring each other to produce synergistic effects. Dentsu continues to work together to find solutions to the problems facing companies and societies at large.
Dentsu’s Entertainment Content division not only works closely with IP holders in supporting their properties but also becomes involved in the creative process participating in the development committee of many feature films and developing original characters. Dentsu Entertainment is also the leading producer of animated content in Japan. Beyond Japan, Dentsu has deep connections with major Hollywood studios and coordinates with them on many tie ups and promotions. Dentsu is the only agency network to have won an Oscar for its role in producing Hayao Miyazaki’s acclaimed SPIRITED AWAY and live action film DEPARTURES.